Our 3 Pillar Mission
We strive to build a successful and honest company that operates on 3 pillars:
Real Data
Accurate new business data is elusive. Whether it’s information on the business itself or those who work there, obtaining accurate and timely data is difficult.
We meet this challenge by performing multiple steps to eliminate poor and inaccurate data thus ensuring the highest quality real data possible.
Real Results
Results for our clients are the measuring stick of real data. Whether it’s response rates, sales or profits, these real results are the priority for us. The value of our data lies in the results achieved by clients.
Real People
Employees, clients, vendors, and associates form the circle of real people we work with daily. We recognize and value their needs, feelings, and livelihood. We therefore share our feedback and success with this circle that includes a yearly contribution to the charity of our employees’ choice.
Crosslists Story
Some 35 years ago, Crosslists was started to serve the non-profit and religious market. Jean Pettid and Mark Hellstern were the founders and have since retired. Starting in the late 1990s, the firm began compiling new business data under the direction of Joy Pettid, our current President, and chief data guru.
Crosslists has grown steadily in both clients and staff and now serves clients in a variety of markets including financial services, technology, office products and premiums, to name a few.
Crosslists Team
Joy Pettid, President
Joy leads Crosslists and has done so since 2005. She is a techie at heart and started her data life as a programmer. Having taken on every position at Crosslists, she’s now the President. Joy directs the firm’s list brokerage, data compilation and future vision.
In her spare time (which is not much), she spends time with horses, polishes their tack and is a proud mother of two daughters. One is a doctor and the other a lawyer.
Hillary Hoffman, Director of Marketing & Client Strategy
Hillary is a seasoned marketing leader with a proven track record of driving business growth and enhancing client engagement. She excels in developing innovative marketing strategies and fostering strong client relationships. Passionate about helping businesses thrive, she is dedicated to delivering impactful solutions that drive success.
Outside of work, you’ll likely find Hillary at the barn with her Arabian and Half-Arabian horses or unwinding with her loyal bulldog, Diggs.
Sean Rehmer, Manager Data Operations
Like all drummers, Sean works his magic in the background. His skills in data management and operations in the back office are so good that he’s allowed to stay there since joining Crosslists in 2011. Maybe someday he’ll decide to become a front man.
Sean is a little less reticent when it comes to bragging about his wife & daughter and will play a great riff when asked.
Alexis Voss, Business Operations Associate
Alexis manages accounting, organizes business operations, and oversees the many behind-the-scenes details that keep the company running efficiently. From handling financial processes to streamlining workflows, she helps keep everything on track.
Beyond work, Alexis enjoys tackling new creative projects and cherishing time with her friends and family—especially her husband and their dog.