UBM…WHAT?
Right, we’ve all heard of ABM (Account Based Marketing) and probably heard of PBM (People Based Marketing) but what is UBM?
UBM or Unique Based Marketing, is defined as a strategic approach that focuses on directing marketing efforts to build pipelines with unique data. UBM will not create BURN or CANNIBALIZATION. This is because UBM is continuously using new data, update after update. So, what do we mean by “burned” and “cannibalized”?
- Burn is when the same individual is contacted so often, that person becomes non-responsive to marketing communications…burnt out.
- Cannibalization occurs when companies providing data, data tools, services and strategies are outputting virtually the same prospects coming from all these different databases. In the end, the new methods to find unique prospects are still coming from relatively the same base foundation of records.
UBM avoids these problems allowing you to reach new and unique contacts with each deployment of your marketing program. They are “Unique” because these prospects aren’t found in every other provider’s database and are thus, unique. UBM allows marketers to be first in the door with their products or service offerings.
Our clients are reporting to us that they are reaching these potential customers before the competition. UBM’s proven results give a new meaning to “intent data”. UBM will expose you to prospects that need to and intend to buy products and services NOW.
Using our data science-based approach to marketing data, Crosslists brings you first-to-market leads that help you reach potential customers before your competition. See our data offerings below:
UBM B2B Data offerings
Crosslists New Business: Most of the data flows to us from new business registrations from each state and is supplemented with data from other relevant sources. The new business market is a dynamic and large market. In the last year, 3,287,000 marketable new businesses have been started. These are real businesses as we scrub out ones with incomplete addresses, obvious shell companies plus other non-responsive data. Thus, optimizing the data, resulting in our clients reporting that our new business data consistently outperforms other similar files.
Trigger Changes at US Businesses: Changes within organizations happen every day. Marketers reaching these businesses at the time of change or trigger have a higher probability of sale. This data flows to us from public information, business publications and change of address updates. Each week we provide over 15,000 marketable changes at businesses across the country. Our methods allow us to capture these changes and enable our clients to reach these unique companies and individuals quickly.
UBM Consumer Data offerings
Consumer Shifts (New Movers): This is not your basic new mover file as it contains business professionals that have just moved. A great addition to any new mover campaign because these professionals have a higher average buying power than the typical consumer new mover. Each month we supply 75,000 of these new movers.
New Parent Buyers: What is more unique than a newborn! This data of new parents is derived from purchasing information. We bring 15,000 new parents to the marketing universe each week.
UBM… Satisfying the Data Need